Matching Lilly Girls

Lilly Pulitzer is renowned for their bright colors and shifts.  They are classics that you will force your daughters to wear and they will force their kids to wear.  For some, they are magnificent, but for others, they are an, uh, acquired taste.

Shift dresses have been worn since the 1920s, when flappers wore them.  They are comfortable and easy to dance in, which was a plus for many women.  Michelle Obama, Audrey Hepburn, and Jacqueline Kennedy are famous for wearing shifts.

Lilly was founded by Lilly Pulitzer, a former New York socialite who moved to Palm Beach.  her ex-husband, who was still married to her then, owned citrus groves.  Lilly opened a juice stand, squeezing her husband's fruits.  She found that the juice would squirt all over her dress, so she asked her dressmaker to make a brightly colored dress that could be worn on hot days.  She invented the first Lilly dress.  More people like Ms. Pulitzer's dress more than the juice at the stand.  She asked her tailor for more like those and soon started a business.  But it really picked up when Lilly's old friend Jacky Kennedy wore it.

This season, a favorite (non-patchwork) Lilly dress is the "Little Lilly Shift Giddy Up".  It has the same white lace on the collars and the same blue-sy background.  It is a from the 1959-ish Collection, a selection of updated vintage Lilly dresses.  The dress features women in big hats with drinks and men in suits, it is inferred that they are at a derby or horse race.

Isn't it adorable?
$68
http://www.lillypulitzer.com/icat/kids or any Lilly Pulitzer retailer

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I remember my mom forcing us to wear those itchy frocks in the old days...